Straight Up Health
Straight Up Health
An approachable identity for youth mental healthcare.
An approachable identity for youth mental healthcare.
Straight Up Health believes mental health care should feel easier to access. Over several years, I helped bring that promise to life through freelance work on a complete website redesign, an expanded visual identity, and ongoing marketing materials supporting its growing range of therapy, coaching, and programming. The result found the balance the brand needed by being approachable enough for young people and credible enough for the adults helping them find support.
Straight Up Health believes mental health care should feel easier to access. Over several years, I helped bring that promise to life through freelance work on a complete website redesign, an expanded visual identity, and ongoing marketing materials supporting its growing range of therapy, coaching, and programming. The result found the balance the brand needed by being approachable enough for young people and credible enough for the adults helping them find support.
The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Squarespace
Illustrator
Figma
Read More
The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Squarespace
Illustrator
Figma
Read More
Branding
Digital & Web
Healthcare
Services Provided:
Brand Refresh
Website Development
Marketing Collateral
Brand Strategy
Visual Identity
How it was solved
The creative direction started with the visual cues people already associate with health care. Clean layouts and a palette built around blue made the practice feel familiar, while editorial typography and brighter accents kept it current. The goal was to give Straight Up Health a clearer point of view within a visual language people already trusted.
The creative direction started with the visual cues people already associate with health care. Clean layouts and a palette built around blue made the practice feel familiar, while editorial typography and brighter accents kept it current. The goal was to give Straight Up Health a clearer point of view within a visual language people already trusted.
Brand Identity
I used soft blue and cream to give the brand room to breathe, then brought in lime when a message needed more energy. Deep teal kept the brighter moments grounded. Serif headlines gave the brand a more editorial look, with sans serif type handling the practical information.
I used soft blue and cream to give the brand room to breathe, then brought in lime when a message needed more energy. Deep teal kept the brighter moments grounded. Serif headlines gave the brand a more editorial look, with sans serif type handling the practical information.
Web Design
Cards became the primary content pattern across the website. Repeating the same hierarchy made long pages easier to scan and helped visitors recognize where to find key information and the next action. Changes in scale and colour separated higher priority content from supporting details.
Cards became the primary content pattern across the website. Repeating the same hierarchy made long pages easier to scan and helped visitors recognize where to find key information and the next action. Changes in scale and colour separated higher priority content from supporting details.
Marketing
Marketing used the same type hierarchy and card structure as the website, with stronger colour contrast for faster recognition. Photography kept the content connected to everyday experiences. This framework supported more than 250 social templates and wider promotional work while leaving room for different messages.
Marketing used the same type hierarchy and card structure as the website, with stronger colour contrast for faster recognition. Photography kept the content connected to everyday experiences. This framework supported more than 250 social templates and wider promotional work while leaving room for different messages.
The Outcome
The refreshed brand gave Straight Up Health an approachable presence for a younger audience and a credible one for those working alongside them in healthcare and education. Expanding the visual system also laid the groundwork for future content, making it easier to build new materials quickly and with confidence.
The refreshed brand gave Straight Up Health an approachable presence for a younger audience and a credible one for those working alongside them in healthcare and education. Expanding the visual system also laid the groundwork for future content, making it easier to build new materials quickly and with confidence.
