Maddy McGuffin is a brand and digital designer with just over six years of experience creating visual identities, websites, and campaigns. She’s drawn to ideas that haven’t quite found their direction yet, developing a concept that brings everything together and carries through to the smallest detail.

Based in Ontario, she is currently a designer at SickKids Foundation, where her work spans fundraising campaigns and donor communications across print and digital. She has also led brand and website projects for Monteith Brown Planning Consultants and Straight Up Health, and creates work for the Burlington Symphony Orchestra.

Outside of work, she’s usually reading a romantasy book TikTok recommended or taking photos of moments she wants to remember. She visited Iceland in 2024 and has been recommending the trip ever since. It left her with a full-blown puffin obsession, and a few are scattered around here if you can spot them all.