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Burlington Symphony Orchestra

Making live symphonic music easier to discover.

The Burlington Symphony Orchestra (BSO) is a community-based orchestra focused on making live symphonic music accessible in the Burlington area. After reaching out about volunteer opportunities, I joined the team, and what started as website updates grew into ongoing event promotion and design support across the season.

The Burlington Symphony Orchestra (BSO) is a community-based orchestra focused on making live symphonic music accessible in the Burlington area. After reaching out about volunteer opportunities, I joined the team, and what started as website updates grew into ongoing event promotion and design support across the season.

The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.

Year

Tag Here

Tools

Figma

WordPress

Photoshop

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Digital & Web

Branding

Art, Music & Culture

Services Provided:

Website Development

Brand Strategy

Marketing Collateral

Brand Refresh

Visual Identity

How it was solved

The BSO had a strong community presence and an established identity worth preserving. The work was about building on what was already there, creating a more streamlined website experience and more consistency across everything going out to audiences and sponsors.

The BSO had a strong community presence and an established identity worth preserving. The work was about building on what was already there, creating a more streamlined website experience and more consistency across everything going out to audiences and sponsors.

Web Design

The website was updated to improve usability, navigation, and visual consistency while keeping the orchestra's existing identity intact. Ongoing updates were managed throughout the concert season to support ticket sales, event communication, and audience engagement.

The website was updated to improve usability, navigation, and visual consistency while keeping the orchestra's existing identity intact. Ongoing updates were managed throughout the concert season to support ticket sales, event communication, and audience engagement.

The website was updated to improve usability, navigation, and visual consistency while keeping the orchestra's existing identity intact. Ongoing updates were managed throughout the concert season to support ticket sales, event communication, and audience engagement.

Promotion

Concert graphics, email newsletters, and promotional materials were designed to support audience outreach across digital and print. The visual direction helped each performance feel more considered and made important concert details easier to find.

Concert graphics, email newsletters, and promotional materials were designed to support audience outreach across digital and print. The visual direction helped each performance feel more considered and made important concert details easier to find.

Concert graphics, email newsletters, and promotional materials were designed to support audience outreach across digital and print. The visual direction helped each performance feel more considered and made important concert details easier to find.

Sponsorship

Materials for sponsor recognition and event promotion were created to maintain consistency across concert programs and digital communications throughout the season.

Materials for sponsor recognition and event promotion were created to maintain consistency across concert programs and digital communications throughout the season.

The Outcome

The updated digital presence gave the Burlington Symphony Orchestra a more user-friendly experience that better reflected the quality of what they put on stage. Clearer structure and more consistent promotional materials made it easier to communicate with audiences, sponsors, and the broader community across every concert and campaign.

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