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Monteith Brown Planning Consultants

Evolving an established planning brand into a new era.

Monteith Brown Planning Consultants is an urban planning firm known for thoughtful, community-focused work across municipalities, land development, and public space planning. They came to me with a clear goal in mind, to build a brand presence that better represented the firm and the communities they serve.

Monteith Brown Planning Consultants is an urban planning firm known for thoughtful, community-focused work across municipalities, land development, and public space planning. They came to me with a clear goal in mind, to build a brand presence that better represented the firm and the communities they serve.

The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.

Year

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Tools

Illustrator

Figma

WordPress

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Branding

Digital & Web

Consultation

Services Provided:

Research & Discovery

Brand Strategy

Brand Refresh

Website Development

Logo Development

Headshot Photography

How it was solved

After getting a clear picture of their goals, the work began with market research and a look at where competitors were positioned. From there, the direction was set around a visual language that felt contemporary and grounded without losing the approachability that defines the way Monteith Brown works.

After getting a clear picture of their goals, the work began with market research and a look at where competitors were positioned. From there, the direction was set around a visual language that felt contemporary and grounded without losing the approachability that defines the way Monteith Brown works.

Brand Identity

With updated typography, colour, graphic elements, and logo variations, the system was designed to feel contemporary and credible while giving the firm enough flexibility to use it consistently across everything they present to clients.

With updated typography, colour, graphic elements, and logo variations, the system was designed to feel contemporary and credible while giving the firm enough flexibility to use it consistently across everything they present to clients.

With updated typography, colour, graphic elements, and logo variations, the system was designed to feel contemporary and credible while giving the firm enough flexibility to use it consistently across everything they present to clients.

Web Design

The website was rebuilt from scratch, improving clarity, navigation, and the presentation of the firm's services and project work. The goal was a site that was easier to use, more approachable, and capable of attracting a wider audience than the previous one ever could.

The website was rebuilt from scratch, improving clarity, navigation, and the presentation of the firm's services and project work. The goal was a site that was easier to use, more approachable, and capable of attracting a wider audience than the previous one ever could.

The website was rebuilt from scratch, improving clarity, navigation, and the presentation of the firm's services and project work. The goal was a site that was easier to use, more approachable, and capable of attracting a wider audience than the previous one ever could.

Brand Assets

Marketing materials, social graphics, headshot photography, and supporting brand assets were developed to extend the brand into proposals, presentations, and day-to-day client communications.

Marketing materials, social graphics, headshot photography, and supporting brand assets were developed to extend the brand into proposals, presentations, and day-to-day client communications.

The Outcome

Monteith Brown now has a brand that reflects the calibre of their work. The updated identity, website, and materials work together as a single system, giving the firm a stronger foundation for client-facing communication and a presence that can grow with them.

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