Children's Health Foundation
Children's Health Foundation
A seamless guest experience for a magical night.
A seamless guest experience for a magical night.
For ten years, Children’s Health Foundation’s Magical Winter Ball had made black tie a family affair. For its anniversary, the 2022 event drew from The Nutcracker for a night of sugarplum fairies, toy soldiers, dancing snowflakes, and a magical kingdom. The Sugarplum Gala called for an identity that could hold childhood wonder and gala polish in the same world. I developed the creative direction and carried that world from campaign launch into the ballroom, building anticipation long before event night while keeping the Child Life Program at the heart of the story.
For ten years, Children’s Health Foundation’s Magical Winter Ball had made black tie a family affair. For its anniversary, the 2022 event drew from The Nutcracker for a night of sugarplum fairies, toy soldiers, dancing snowflakes, and a magical kingdom. The Sugarplum Gala called for an identity that could hold childhood wonder and gala polish in the same world. I developed the creative direction and carried that world from campaign launch into the ballroom, building anticipation long before event night while keeping the Child Life Program at the heart of the story.
The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Photoshop
Illustrator
InDesign
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The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Photoshop
Illustrator
InDesign
Read More
Digital & Web
Event
Services Provided:
Visual Identity
Marketing Collateral
Event Design
How it was solved
The goal was to make guests feel like they had stepped into a fairytale the moment they walked through the door. Every piece, from registration signage to the event program, was designed to carry that sense of wonder while keeping the evening running smoothly behind the scenes.
The goal was to make guests feel like they had stepped into a fairytale the moment they walked through the door. Every piece, from registration signage to the event program, was designed to carry that sense of wonder while keeping the evening running smoothly behind the scenes.
Signage
Signage was developed for registration, wayfinding, silent auction areas, and guest information throughout the venue. The visual direction made the event easy to move through while keeping the atmosphere of the evening intact from arrival to close.
Signage was developed for registration, wayfinding, silent auction areas, and guest information throughout the venue. The visual direction made the event easy to move through while keeping the atmosphere of the evening intact from arrival to close.
Collateral
Tickets, event programs, and supporting print pieces were designed to build anticipation before the event and guide guests through the night.
Tickets, event programs, and supporting print pieces were designed to build anticipation before the event and guide guests through the night.
Post Event
Sponsorship reports were created after the event to highlight partner recognition, event impact, and the value of sponsor support, giving partners a meaningful record of their contribution to the Child Life Program and the families it serves.
Sponsorship reports were created after the event to highlight partner recognition, event impact, and the value of sponsor support, giving partners a meaningful record of their contribution to the Child Life Program and the families it serves.
The Outcome
The design helped elevate Children's Health Foundation's signature gala into an event experience worth remembering, giving families a magical night and the event a presence worthy of its place in the community.
The design helped elevate Children's Health Foundation's signature gala into an event experience worth remembering, giving families a magical night and the event a presence worthy of its place in the community.
