Children's Health Foundation
Children's Health Foundation
Levelling up the next generation of fundraisers.
Levelling up the next generation of fundraisers.
Miracle Mission invites young fundraisers to become agents for kids’ health. For Level Up, I sent the campaign on a new assignment, transforming Children’s Health Foundation mascot Dr. Beary Goode into Agent Beary Goode and reimagining the visual identity and onboarding experience through the colourful world of an 80s arcade game. The result turned a daunting fundraising ask into a game young agents could get excited to play, with a healthier future for kids as the ultimate win.
Miracle Mission invites young fundraisers to become agents for kids’ health. For Level Up, I sent the campaign on a new assignment, transforming Children’s Health Foundation mascot Dr. Beary Goode into Agent Beary Goode and reimagining the visual identity and onboarding experience through the colourful world of an 80s arcade game. The result turned a daunting fundraising ask into a game young agents could get excited to play, with a healthier future for kids as the ultimate win.
The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Illustrator
InDesign
Figma
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The existing website and marketing materials lacked consistency and did not fully reflect the organization’s approachable, youth-focused mission. The goal was to create a more engaging and accessible visual experience that could better connect with younger audiences while maintaining credibility within healthcare and educational spaces. As a freelance designer, I supported the refresh through website design, brand development, social content, and supporting marketing materials.
Year:
Tag Here
Tools:
Illustrator
InDesign
Figma
Read More
Digital & Web
Illustration
Philanthropy
Services Provided:
Research & Discovery
Brand Strategy
Logo Development
Marketing Collateral
Illustration
Merchandise
How it was solved
The visual direction leaned into the idea of “levelling up” to create an experience that felt playful, action-oriented, and easy to follow. The goal was to build a brand system that could guide youth fundraisers from introduction to active participation.
The visual direction leaned into the idea of “levelling up” to create an experience that felt playful, action-oriented, and easy to follow. The goal was to build a brand system that could guide youth fundraisers from introduction to active participation.
Brand Identity
I designed a full visual identity for the campaign, building on the mission concept through playful graphics, bold typography, and energetic design elements. The identity was created to feel fun and youth-focused while still connecting back to the larger purpose of supporting children’s health.
I designed a full visual identity for the campaign, building on the mission concept through playful graphics, bold typography, and energetic design elements. The identity was created to feel fun and youth-focused while still connecting back to the larger purpose of supporting children’s health.
Onboarding
The onboarding experience was designed to help participants understand how to get involved and what steps to take next. Since Miracle Mission asks participants to register, receive fundraising materials, and begin fundraising online or offline, the design needed to make that journey feel simple, encouraging, and easy to act on.
The onboarding experience was designed to help participants understand how to get involved and what steps to take next. Since Miracle Mission asks participants to register, receive fundraising materials, and begin fundraising online or offline, the design needed to make that journey feel simple, encouraging, and easy to act on.
Fundraising
Supporting materials were created to help young fundraisers feel prepared once they accepted the mission. The system was designed to make participation feel more guided and rewarding, giving youth the tools and confidence to start fundraising and share their efforts with others.
Supporting materials were created to help young fundraisers feel prepared once they accepted the mission. The system was designed to make participation feel more guided and rewarding, giving youth the tools and confidence to start fundraising and share their efforts with others.
The Outcome
Most fundraising programs are built with adults in mind. Miracle Mission: Level Up was a chance to design something for kids, and by "gamifying" fundraising as a mission worth accepting, the campaign gave young participants a reason to show up, get involved, and make an impact.
Most fundraising programs are built with adults in mind. Miracle Mission: Level Up was a chance to design something for kids, and by "gamifying" fundraising as a mission worth accepting, the campaign gave young participants a reason to show up, get involved, and make an impact.
